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#1 Global
Destination

Dubai Brand

Once a small fishing village in the Arabian Gulf, Dubai is today one of the most cosmopolitan cities in the world. One of the seven emirates that make up the United Arab Emirates, the city is home to more than 220 nationalities and offers an unforgettable experience to all visitors.

Whether it is by the banks of the Creek, or at the top of the Burj Khalifa, the world’s tallest building, Dubai lives and breathes a sense of possibility and innovation. And with an unparalleled coastline, beautiful desert and magnificent cityscapes, memories are just waiting to be made here.

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Brand Development

As the city of Dubai grows to match the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, it is increasingly important to maintain a consistent identity throughout the brand communications. Special care should be taken over the correct usage of the Dubai brandmark and the associated core elements. 

I deliver the brand structure and lead the design team for all Dubai events and festivals, DTCM departments and responsible for the design, development and rollout of the Dubai Brand to match the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai. 

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© Baha Sawalha 2022

Bold Creative Agency

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