Area 51 Southwest BBQ & Grill is a southwestern, Route 66 inspired restaurant boasting regionally influenced, authentic family recipes with classic homemade sauces and dressings, using only the freshest ingredients and locally sourced products.
Area 51 is the common name of a highly classified United States Air Force facility within Nevada. The intense secrecy surrounding the base has made it the frequent subject of conspiracy theories, UFOs and Aliens. And that is what the brand story all about.
A simple, clean and dynamic grid system, developed to help the client create applications and marketing materials as fast and efficient as possible. While keeping harmony and consistency between all of the brand core elements.
We developed and designed illustrations features Area51, Aliens and UFO in a funky and vintage style. These visuals are a fun and visually engaging way of attracting the interest of the brand target audience.
Collectibles and merchandise are the most underrated brand building and marketing tool. We believe that seasonal promotional merchandise and exclusive range of collectibles digital and prints, help build brand awareness and drive repeat purchase in addition to brand loyalty.
© Baha Sawalha 1999-2023
Bold Creative Agency