Al Falah Abu Dhabi City
One of the largest community developments in Abu Dhabi by ALDAR Properties. Al Falah is a master planned development located on the east of the Abu Dhabi International Airport and Abu Dhabi-Dubai highway. Al Falah consists of five villages presenting numerous villas and a range of community amenities.
As part of Plan Capital 2030, this 12.5 million square-metre site will become a new sustainable community. The innovative design features five villages, each arranged around its own neighbourhood centre, with a mosque, market square and local shops. The central mosque has an Estidama 2 Pearl construction rating. And nearly 6000 villas will have a distinctive, contemporary style that preserves local traditions.
The Project Brief
Abu Dhabi Urban Planning Council and ALDAR commissioned a document to showcase the public realm in the Al Falah development. Al Falah developments in Abu Dhabi forms a key component of Plan Capital 2030, the strategic urban structure framework plan for Abu Dhabi’s Metropolitan Area. A VIP version of the document was to be presented to the Royal Family of Abu Dhabi to commemorate the launch of Al Falah, with the technical pattern books distributed to architects and planners.
The Concept Development
The inspiration came from the indigenous weavings of Arabia called Al Sadu, as this was the inspiration for Al Falah's public realm. We interpreted the patterns to create a publication that visually bridged the gap between the heritage of Al Sadu and the public realm. Destined for royalty, special attention was given to the quality of print production. A large format added presence and weight to the content and allow the renderings to be printed large enough to show all their rich detail. A comprehensive graphic key was designed to bring the location and types of amenities to life.
The Final Award Winning Design
Working with senior planners, landscape architects and project leaders we developed a narrative that would be present in Al Falah's public realm in print. By having a strong design concept, that is represented by the indigenous weavings of Al Sadu, we were able create a design that not only works for parks and public spaces but as a graphical representation of the patterns found in a typical Arabian weaving, so connecting the Al Falah public realm to Abu Dhabi’s rich culture and heritage. These patterns created the basis of the identity and the secondary pattern element found throughout the publication.
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