BOLD CREATIVE
BRANDING 
MENTORSHIP.

Learn the branding and design system we use for governments and global brands, the system behind our work for Dubai Brand, Mubadala, Abu Dhabi Airport and more.

25 YEARS SHAPING GLOBAL BRANDS.

Baha Sawalha is an award-winning Creative Director and founder of Bold Creative in Dubai, former Creative Director at BBDO and Dubai Tourism Authority. For more than 25 years he has led brand development and identity design systems for governments and global organisations, creating frameworks that keep the brand consistent across every touchpoint, building trust, recognition and brand equity.

In this mentorship programme, learn his process for designing and delivering large scale projects like Dubai Brand, Al Shindagha Museum, Abu Dhabi Airport, Mubadala, Emirates Airlines, FIFA, Masdar and AstraZeneca, just to name a few.

A track record with government entities and complex brands.

PROGRAMME OVERVIEW

A twelve week mentorship programme designed to teach designers and creative teams, step by step, our process for developing brands and identity design systems for governments and large organisations. The programme covers the full branding scope across six core modules, from concept development to delivering a design system and comprehensive brand guidelines, using real projects and case studies.

MASTER LOGO DEVELOPMENT

Learn logo fundamentals and how to design logos with strong visual narrative and compelling story that wins over boards and marketing teams at corporates and large organisations.

DEVELOP BRAND VISUAL IDENTITY

Develop the building blocks of visual identity including brand colours, typography, grids and layouts to create memorable brands that attract attention and build brand recognition.

PITCH YOUR CONCEPTS

Present your concepts with confidence using solid framework and structure, tell a compelling story and explain the design thinking and decisions behind your creative work.

CREATE IDENTITY DESIGN SYSTEM

Architect comprehensive design systems that define brand composition, frame every element, establish rules and specs that maintain absolute brand consistency at scale.

BUILD BRAND GUIDELINES

Learn how we create cohesive brand guidelines for global brands and governments that enable successful rollout, ensure consistency at scale and build lasting equity.

CRAFT WINNING PROPOSALS

Craft industry standard RFP and proposal responses with proven structure and framework that position you as the client of choice for high-value brand development projects.

INSIDE THE MENTORSHIP

This programme is built on real world branding projects and case studies. You will learn by doing, working on a complete branding project alongside our community. Here is what is included:

COACHING & MENTORSHIP

TRAINING & FRAMEWORKS

WHO IS
THIS FOR

Our graduates shape brands for governments and global organisations

JOIN BOLD CREATIVE BRANDING MENTORSHIP

This is an application-based programme for creative teams and qualified designers ready to transform their skills, put in the work, build design systems and deliver exceptional branding projects.

© Baha Sawalha 1999-2026. Dubai, United Arab Emirates