Abu Dhabi Brand
One of the most recognized brands in the region and the world. The Abu Dhabi brand was created to define and position the capital on the international map, highlighting the rich culture and heritage of the emirate.
The brandmark is inspired from the heritage and landscape of Abu Dhabi, the colour palette is derived from the environment culture and heritage. Being part of the creative team on the brand development, implementation and roll-out was such a delightful experience.