Baha Sawalha is an award-winning Creative Director and founder of Bold Creative in Dubai, former Creative Director at BBDO and Dubai Tourism Authority. For more than 25 years he has led brand development and identity design systems for governments, national brands and global organisations.

25 YEARS SHAPING GLOBAL BRANDS.

Over the years, we have developed brand and identity design systems for governments and global organisations, creating frameworks that keep the brand consistent across every touchpoint, building trust, recognition and brand equity.

FROM GLOBAL CITY BRANDS TO CULTURE AND HERITAGE FESTIVALS

WORK
WITH BOLD
CREATIVE

We transform brands for governments, destinations and businesses.

MASTER BRANDING BOOTCAMP

Start learning the complete branding framework we use to develop brands and identity design systems for governments and global brands.

OUR PROCESS IN ACTION

A look inside the studio featuring projects, identity design systems and thoughts on building world-class brands.

BEHIND THE SCENES

Our approach, process and design thinking behind brand development.

© Baha Sawalha 1999-2026. Dubai, United Arab Emirates