The UAE Space Agency was established by federal decree in 2014, with the aim of developing the national space sector. The agency is responsible for establishing partnerships, assisting academic programs, advancing national and regional space exploration, and investing in research, development and commercial space projects.
I worked on the creation of a look and feel that would complement the Agency’s Federal Government brand mark; using a series of hand-drawn space illustrations, which offered visual relevance, and selecting a bold colour palette, which provided a sense of dynamism. Comprehensive brand guidelines were then produced to help facilitate the brand’s longer-term management, activation and implementation.
This work has been done during my tenure at AAB.