Ataya (meaning giving) is a charity exhibition organized by the Emirates Red Crescent under the patronage and vision of H.H. Sheikha Shamsa Bint Hamdan Al Nahyan.

Ataya consists of a wide range and variety of distinctive fashion, jewelry, home accessories and furniture, all of which are selectively picked by the higher committee of the exhibition. Exhibits are all by talented regional and international designers and artists.

We have been asked to present new look and feel to support the event, take the existing logo and refine the core elements, The goal is not to re-invent the logo but to make subtle improvements that will make it more powerful and consistent in application. retain the existing colour palette and graphic pattern, creating a marketing campaign that will drive awareness and footfall to the event and in doing so maximise the revenue and donations raised for this year’s chosen charity.

While recognising that this is an up-market and prestigious event we need to propose ideas and solutions that can be created and produced cost effectively so as to maximize the money raised for charity. This work has been done during my tenure at AAB.