Al Bayt Mitwahid campaign is rooted in the vision of the UAE’s Founding Father, the late Sheikh Zayed, who recognized the importance of unity as a vital necessity for realizing the hopes and aspirations of our people and who instilled in everyone the spirit of giving for no return and commandments to assist others whoever, whenever and wherever they are.

The campaign is comprised of seven initiatives in seven Emirates, covering education, environment, farming, fishing, families, the elderly and special needs, whereby Abu Dhabi Crown Prince Court employees will be responsible for planning, financing and implementing the seven initiatives. This work has been done during my tenure at AAB.