Addaera Research & Polls centre is established as an aid to find the direction of the public opinion in UAE and resulting studies on trends and societal concerns which should feed the public decision making process and improve on the general knowledge base.

Addaera Polls and research centre is committed to strengthening the societal knowledge on public issues and interests to aid in the advancement of by conducting professional research and polls based on scientific approaches. The centre engages in social, political, and human environment and development studies in UAE and the region ensuring integrity of data collection , processing and production , and the delivery of unbiased opinions and conclusions on studies concerning the individual, the government and clients. The centre seeks to solidify its product deliverables and knowledge base and networks through partnerships with knowledge houses and professional specialities.