The stylish new custom font for global soccer giant FC Barcelona’s latest Nike football shirts by Studio Vasava is inspired by Antoni Gaudi’s chimneys.
The typefaces used on the brand-new 2012/13 kits of one of the world’s biggest clubs, FC Barcelona, are custom fonts created by the Catalan capital’s Studio Vasava and commissioned by Nike, Barca’s kit manufacturer.
Having worked on numerous Nike sporting projects in the past, the team at Vasava took inspiration for the typeface from one of the city’s most celebrated architects – Antoni Gaudi. The studio explained how they took inspiration from, “the subtle cuts and angles of the chimneys of Gaudi’s Pedrera”, when creating this unique typeface.
The typeface itself is a contemporary sans-serif with a clean, dynamic feel, easily visible from a long distanc.
The introduction of the cuts, as influenced by Gaudi’s architecture, add not only a subtle reference to the city’s cultural history, but also an energy and depth which don’t detract from the characters’ style and legibility.