Of Jordanian origin, being born and raised in Kuwait, Baha made a significant mark on the UAE’s graphic design scene. After graduating from Philadelphia University in Jordan in 2003 he never got a chance to use his degree in Business Networking and System Management. He eventually made the switch to visual communications to pursue his lifelong ambition to become a graphic designer. He moved to Dubai in 2005 where he started his career as a graphic designer for a publishing company at that moment having no background in graphic design whatsoever.
Two years later, Baha moved to Abu Dhabi where his talent and persistence secured him a spot at one of the branding agencies as a senior designer. There he was responsible for the brand design and development for the major government entities in Abu Dhabi.
In 2010 during his partnership with Twofour54 (Media Zone Authority – Abu Dhabi) Baha took a next step in his career. He became the graphic design facilitator at Tadreeb teaching and nurturing young designers. Being a real industry expert Baha was able to provide students with a greater value compared to the traditional education system.
Over time, being constantly recognized for his outstanding ideas and branding projects he was considered among UAE’s best emerging professionals in the design and marketing industry.
In 2015 he was appointed by Dubai Tourism (DTCM) to lead the Dubai Brand design team as the creative director. During his time there Baha was responsible for the roll out of the Dubai Brand, aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai.
His iconic projects include the ones for Dubai Brand, Al Shindagha Museum, UAE Space Agency, Emirates Red Crescent, Abu Dhabi Art, Abu Dhabi Global Market, Abu Dhabi Urban Planning Council, Dubai Expo 2020 and FIFA just to name a few.
In 2017 striving to be independent Baha left the corporate world to make it on his own. That switch allowed him to intentionally focus on his future, learning and personal development.
Following the passion of his Baha started Bold Creative — a creative design studio and educational platform with a vision and mission to empower and inspire designers around the world to become the best version of themselves showing them how to face the challenges of the market.
Al Shindagha Museum Brand Development
2016 – Dubai Tourism
Dubai Expo 2020 Logo Design Competition
2015 – Dubai Expo 2020
Dubai Lynx Award – Design
2013 – Dubai Lynx